From idea to vision
In the field of digital advertising for many years, we have been challenged by the direction that the market wanted to give to publishers, pushing them towards ever more performance, a chimerical objective, which put them to the mercy or under generous infusion of GAFAM. In the end, publisher sites are seeing dozens of advertising sites bloom, badly integrated, denaturing all the ergonomics and generating only disappointing revenues.
How to revolutionize the commercial teams with inappropriate tools, tariffs so far away the market and services at best equivalent.
So we must go back to the fundamentals of publishers, and look where they really have an added value, an unfair advantage. That's where branding, branding or branding comes in, you can name it as you want. It is the nugget, well hidden in its gangue of stone, that the editors have in their hands, it remains only to extract it and to show it to the face of the world.