A showcase for your brand
Our first goal was to find, invent and test the location that within a publisher site would be the most suitable to value the image and values of an advertiser. To achieve this you must be seen, a must for the user: thus Edge Query X appears at the top of the page, above the site itself so as not to alter it. The location is full width, and as wide as allowed by good advertising practices (Coalition for Better Ads and Digital AdTrust). It is visible for a long time intelligently following the navigation of the user for a few moments (semi-sticky format). The publisher's site becomes the most beautiful setting for your brand content.